The Founder's Journey
There comes a point when a startup stops being an idea and starts being personal.
For thinkO's founder Shikha, that story began long before thinkO existed.
She grew up in a modest family, without privilege or obvious access. What she had was a quiet belief that information could change everything.
Every debate, every speech, every opportunity was a small step toward a bigger world she could barely see.
Then the internet arrived. For many, it was technology. For her, it was freedom.
Suddenly knowledge, ambition, and opportunity no longer belonged only to the privileged few.
Foundations
Economics (undergrad), MBA - IIM Calcutta. One year studying public policy.
15+ years building businesses in India's tech ecosystem. Built Simpl from 0 to ₹10Cr+ revenue, growing the business six times over.
The Why
After stepping away from corporate to study public policy, she looked at society differently - and grew tired of the noise and information overload.
How do you build something that actually touches society?
The Vision
"To let people understand the world without feeling any anxiety."
That became thinkO - built on one belief: being informed should empower people, not exhaust them.
And she realized the problem was no longer access to information. It was what information had become.
Overwhelmed & Exhausted
News was everywhere. Yet people felt more anxious, exhausted, and disconnected than ever.
Friends, colleagues, deeply aware young professionals had quietly stopped engaging with the world. Not because they didn't care. Because staying informed had become emotionally draining.
For her, that felt deeply personal. The same internet that once opened the world for her was now pushing an entire generation away from understanding it.
That realization became the foundation for thinkO.
Built on one simple belief:
Being informed should empower people, not exhaust them.
“A society whose most capable young people have tuned out is a society that is fundamentally broken.”
That is the future thinkO is fighting against.